Salman Khan launches Being Human flagship store in Bandra
"I would like my brand to outlive me," says SalmanKhan at the launch of the first flagship store of Being Human in Mumbai's Bandra, well aware that businesses cannot be structured around the success of a film star. It is a fact that both Khan's partner and global licensee Manish MandhanaBSE 0.51 %acknowledges as well.
And even though the focus of Khan's Being Human initiative is to create a lifestyle brand whose royalties support education and heathcare initiatives, they want to create a quality which may initially draw in a consumer for the love of Khan the star but build a loyalty which is based on the product and not just around Khan's star status.
"Being Human clothing was first launched in France, Belgium and Spain, where the brand's philosophy of look good, do good is connecting with people and not just Salman Khan," adds Khan who already has watches added to the clothing line but tells ET that brand extensions would include, pens, footwear, headphones, pen drives, hair grooming products, fragrances, cafes and an online channel with original content.
Though the plan is to have 12 flagship outlets by the year end across nine cities and 31 outlets including multibrand ones like Shoppers StopBSE 0.20 % etc, Madhana is also banking on e-commerce which he is ready to launch in a few months time.
Having invested close to Rs 60 crore from his planned 100, the textile entrepreneur with three decades of experience is confident that the tie-up with the $5 billion Landmark Group which gave them a presence across 10 countries in the Middle East and yielded Rs 60 crore so far in the year since its launch and about Rs 10 crore from the 150 multibranded boutique presence in France which has seen two seasons, can only peak in India.
Salman Khan poses as he arrives to announce the launch of his 'Being Human' flagship clothing store in Mumbai on January 17, 2013. Khan announced the pan-India launch of his flagship retail store for 'Being Human' fashion apparel after having already launched in Paris, Belgium, Spain and Dubai. AFP
"The USP of this brand is passion, the star and the philosophy of feel good and do good," says Madhana who is extended the present 15-16 product line to include a full range for women and children by March this year.
Actress Mandira Bedia (R) looks on as Salman Khan takes off his jacket during the launch of his 'Being Human' flagship clothing store in Mumbai on January 17, 2013. (AFP)
Madhana Industries have an exclusive worldwide licensing arrangement with Being Human-The Salman Khan Foundation, to design, manufacture, retail and distribute 'Being Human' fashion apparel for nine-and-a-half years and royalties received on the sale of this fashion line go to support the education and healthcare initiatives of the Foundation.
Salman Khan (C) poses with siblings Arbaaz Khan (L) and Sohail Khan during the launch of his 'Being Human' flagship clothing store in Mumbai on January 17, 2013. (AFP)
The royalties range between 7-10% while margins for retailers are in keeping with almost all the other brands. Confident that Being Human is India's answer to any global brand, Madhana is tapping newer markets, as well as banking on his e-commerce which will draw in on the 10 million fans Khan already has online
As an effort towards sustainability, organic cotton will also be used in the composition of the merchandise.The products on offer include high quality casual-wear created in line with latest global trends and range from Rs 699 for t-shirts to Rs 1700. Globally,Mandhana IndustriesBSE 0.51 % Limited has around 300 selling points as on date and will add another 80 by March '13.
Speaking to ET earlier, Khan had said, that more than the box office performance of his films, he'd be devastated if Being Human doesn't take off. At close to a Rs 70 crore already in his kitty only from just Middle East and France, Khan is closer to another Rs 100 crore again!
All donors of Being Human are given certificates that tell them where exactly the money was spent and how many people benefited.
Source : NANDINI RAGHAVENDRA,ET BUREAU
"I would like my brand to outlive me," says Salman Khan at the launch of the first flagship store of Being Human in Mumbai's Bandra, well aware that businesses cannot be structured around the success of a film star.
"I would like my brand to outlive me," says SalmanKhan at the launch of the first flagship store of Being Human in Mumbai's Bandra, well aware that businesses cannot be structured around the success of a film star. It is a fact that both Khan's partner and global licensee Manish MandhanaBSE 0.51 %acknowledges as well.
And even though the focus of Khan's Being Human initiative is to create a lifestyle brand whose royalties support education and heathcare initiatives, they want to create a quality which may initially draw in a consumer for the love of Khan the star but build a loyalty which is based on the product and not just around Khan's star status.
"Being Human clothing was first launched in France, Belgium and Spain, where the brand's philosophy of look good, do good is connecting with people and not just Salman Khan," adds Khan who already has watches added to the clothing line but tells ET that brand extensions would include, pens, footwear, headphones, pen drives, hair grooming products, fragrances, cafes and an online channel with original content.
Though the plan is to have 12 flagship outlets by the year end across nine cities and 31 outlets including multibrand ones like Shoppers StopBSE 0.20 % etc, Madhana is also banking on e-commerce which he is ready to launch in a few months time.
Having invested close to Rs 60 crore from his planned 100, the textile entrepreneur with three decades of experience is confident that the tie-up with the $5 billion Landmark Group which gave them a presence across 10 countries in the Middle East and yielded Rs 60 crore so far in the year since its launch and about Rs 10 crore from the 150 multibranded boutique presence in France which has seen two seasons, can only peak in India.
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Salman Khan poses as he arrives to announce the launch of his 'Being Human' flagship clothing store in Mumbai on January 17, 2013. Khan announced the pan-India launch of his flagship retail store for 'Being Human' fashion apparel after having already launched in Paris, Belgium, Spain and Dubai. AFP
"The USP of this brand is passion, the star and the philosophy of feel good and do good," says Madhana who is extended the present 15-16 product line to include a full range for women and children by March this year.
 |
Actress Mandira Bedia (R) looks on as Salman Khan takes off his jacket during the launch of his 'Being Human' flagship clothing store in Mumbai on January 17, 2013. (AFP)
Madhana Industries have an exclusive worldwide licensing arrangement with Being Human-The Salman Khan Foundation, to design, manufacture, retail and distribute 'Being Human' fashion apparel for nine-and-a-half years and royalties received on the sale of this fashion line go to support the education and healthcare initiatives of the Foundation.
 |
Salman Khan (C) poses with siblings Arbaaz Khan (L) and Sohail Khan during the launch of his 'Being Human' flagship clothing store in Mumbai on January 17, 2013. (AFP)
The royalties range between 7-10% while margins for retailers are in keeping with almost all the other brands. Confident that Being Human is India's answer to any global brand, Madhana is tapping newer markets, as well as banking on his e-commerce which will draw in on the 10 million fans Khan already has online
As an effort towards sustainability, organic cotton will also be used in the composition of the merchandise.The products on offer include high quality casual-wear created in line with latest global trends and range from Rs 699 for t-shirts to Rs 1700. Globally,Mandhana IndustriesBSE 0.51 % Limited has around 300 selling points as on date and will add another 80 by March '13.
Speaking to ET earlier, Khan had said, that more than the box office performance of his films, he'd be devastated if Being Human doesn't take off. At close to a Rs 70 crore already in his kitty only from just Middle East and France, Khan is closer to another Rs 100 crore again!
All donors of Being Human are given certificates that tell them where exactly the money was spent and how many people benefited.
Source : NANDINI RAGHAVENDRA,ET BUREAU
