For learning as you learn online. Five years in the making, the company debuted its software that helps students go at their own pace and personalizes content to how they’re most comfortable learning (making it more gameline, for example). Knewton launched with a college readiness program in math at Arizona State University last summer, helping incoming first-year students improve their proficiency so they could handle college-level courses in the fall. It lined up UNLV, Washington State, Mount St. Mary’s, and Penn State to do the same. It raised another $33 million, reputedly making it the best-capitalized education startup in history, and to cap off its year, it signed a deal with Pearson Education, the world’s largest educational publisher, to power Pearson’s math, science, and humanities tutoring software used by nine million higher-education students.
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