Alfred Cointreau, the 27 year old scion of 150 year old 'Cointreau' liqueur brand
Alfred considers himself to be among the closest to the family tradition in his generation
Alfred Cointreau is 27 and probably too young to be in charge of a 150-year-old heritage brand. But as a sixth generation scion of the Cointreau family, he is passionate about his inheritance of the French orange-flavoured liqueur brand, having worked in almost every department and every stage of production. In fact, after finishing business school and a very short stint at a French newspaper, he joined the family business three years ago working with the master distiller. He has a deep interest in mixology and spends a lot of time at the Cointreau archives to gain knowledge about cocktails and the liqueurs and spirits used to create them.