Saturday, April 6, 2013

Old News - BCCL Repositions Treaties As Brand Capital

BCCL Repositions Treaties As Brand Capital
Bennett, Coleman & Co Ltd has revamped the positioning of its ad- for – equity business as it gears for a larger play. Initially known as Times Private Treaties,  the offering will now be known as Brand Capital.
Brand Capital, leverages its media platforms with national presence, to provide funding to growth oriented enterprises for their long term advertising needs.  It essentially picks up equity into companies in exchange of offering them ads in its media platforms.
The rationale behind revamping is to incorporate the rapid growth of the business and align the brand name with the core business of providing advertising capital to Indian enterprises.
“As the business evolves and continues to grow at a rapid pace, it was imperative to align the brand name with the core business of providing advertising capital to enterprising India and set us apart from the many namesakes that have made private treaties generic,” Ravi Dhariwal, CEO, Bennett, Coleman & Co Ltd (BCCL) said elaborating on the new brand.
He further added, “Our focus in The Times Group continues to be the growth of advertisement revenue and Brand Capital would bring in new and emerging product and service businesses to the world of brands, especially in the print medium.”
The leadership team remains the same with S. Sivakumar continuing to be the CEO of Brand Capital. In an earlier interview to VCCircle, S. Sivakumar, the then CEO of Times Private Treaties, said that the treaties is about nothing, but getting an advertiser, and that the only prism they look at a client is through an advertiser prism.  What other avenues of capital raising , or business models that it is exploring ahead of venturing into a bigger game,  as it positions, is not known.
Brand Capital has till now invested in more than a hundred companies. Some of these include Hanung Toys and Textiles Ltd, Provogue India Ltd, Apollo Health & Lifestyle Ltd., Neesa Leisure Ltd., Allied Digital Services Ltd., among others.

At Brand Capital we establish business growth potential through the 'branding prism' to growth oriented Indian entrepreneurs. We fund incremental long term brand building needs through various structures, equity investments being one of them.
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Listed below are some of our key clients:

Apparel & Textile

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Birla Cotsyn
Company Name 
Birla Cotsyn (India) Ltd.
Unlisted
Region: West
Brand: Birla Cotsyn 
Brandis Manufacturing & Marketing Limited
Company Name 
Brandis Manufacturing & Marketing Limited
Region: South
Brand: Beouty , 2Go 
Indian Terrain
Company Name 
Celebrity Fashions Limited
Listed
Region: South
Brand: Indian Terrain 
Credo
Company Name 
Credo Brands Marketing Pvt. Ltd.
Unlisted
Region: West
Brand: Mufti 
Daikibrands
Company Name 
Daikibrands
Unlisted
Region: West
Brand: Daiki, Biara, Peri Peri 
Hanung Toys & Textiles Limited
Company Name 
Hanung Toys & Textiles Limited
Listed
Indus League
Company Name 
Indus League Clothing Pvt. Limited
Unlisted
Region: South 
Prateek Apparels
Company Name 
Prateek Apparels Pvt Ltd
Unlisted
Region: West
Brand: Prateek 
Roxton (Italy) Clothing Pvt. Ltd
Company Name 
Roxton (Italy) Clothing Pvt. Ltd
Unlisted
Region: West
Brand: Roxton 
Sleepins Apparels Private Limited
Company Name 
Sleepins Apparels Private Limited
Unlisted
Region: West
Brand: Sleepins & Bia 
Sumeet
Company Name 
Sumeet Industries Limited
Listed
Region: West 
Trident Corporation Limited
Company Name 
Trident Corporation Limited
Unlisted
Region: North
Brand: Trident 
Vivaan Fashions
Company Name 
Vivaan Fashions
Unlisted
Region: West
Brand: Sepia 

Art

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Osian
Company Name 
Osian's Connoisseurs of Art Private Limited
Unlisted
Region: North 

Auto

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I-Trans
Company Name 
I-Trans Technologies
Unlisted
Region: South
Brand: T-Cop 
Kabirdass Motor Company Limited
Company Name 
Kabirdass Motor Company Limited
Unlisted
Region: South
Brand: Xite 

Aviation

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Deccan Cargo
Company Name 
Deccan Cargo & Express Logistics Private Limited
Unlisted
Region: South
Brand: Deccan 360 

BFSI

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AEGON Religare
Company Name 
AEGON Religare Life Insurance Company Limited
Unlisted
Region: West
Brand: Aegon Religare Life
Almondz Capital
Company Name 
Almondz Capital and Management Services Limited
Unlisted
Region: West
Brand: Almondz 
BMA Wealth Creators Limited
Company Name 
BMA Wealth Creators Limited
Unlisted
Region: East
Brand: BMA 
Easy Bill Limited
Company Name 
Easy Bill Limited
Unlisted
Region: North 
India Infoline
Company Name 
India Infoline Investment Services.
Unlisted
Region: West
Brand: IIFL 
mcx
Company Name 
Multi Commodity Exchange of India Limited
Listed
Region: West
Brand: MCX 
SMC Global
Company Name 
SMC Global Securities Limited
Unlisted
Region: North
Brand: SMC 
Sumedha Fiscal
Company Name 
Sumedha Fiscal Services Limited
Listed
Region: East
Brand: Sumedha 
The Delhi Stock Exchange Association Limited
Company Name 
The Delhi Stock Exchange Association Limited
Unlisted
Region: North
Brand: DSE 

Commodity

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Bajaj
Company Name 
Bajaj Hindustan Sugar & Industries Limited
Listed
Region: West 
Gujarat NRE Coke
Company Name 
Gujarat NRE Coke Limited
Listed
Region: East
Brand: Gujarat NRE Coke 

Consumer Durables

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Anu Solar
Company Name 
Anu Solar Power Pvt. Ltd.
Unlisted
Region: South 
Birla
Company Name 
Birla Power Solutions Limited
Listed
Region: West
Brand: Birla Power 
Lucifer Lights
Company Name 
Lucifer Lights Private Limited
Unlisted
Region: West
Brand: Lucifer 
MVL Ltd
Company Name 
MVL Ltd
Listed
Region: North 
Micro Technologies
Company Name 
Micro Technologies Limited
Listed
Region: West 
Ok Play India
Company Name 
Ok Play India Limited
Unlisted
Region: North 
Sujana Universal
Company Name 
Sujana Universal Industries Limited
Listed
Region: South 
videoconworld
Company Name 
Videocon Industries Limited
Listed
Region: West
Brand: Videocon, Allwyn, Kelvinator, Next, Kenstar, 
Zicom Electronic Security Systems Limited
Company Name 
Zicom Electronic Security Systems Limited
Listed
Region: West
Brand: Zicom 

Education

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Blueshift Strategic Consultants Pvt. Ltd.
Company Name 
Blueshift Strategic Consultants Pvt. Ltd.
Unlisted
Region: West
Brand: Blueshift 
Clinical Research Education
Company Name 
Clinical Research Education and Management Academy (CREMA) Limited
Unlisted
Region: West
Brand: CREMA 
Comp-u-learn
Company Name 
Comp-u-learn Tech India Ltd
Listed
Region: South 
DMC
Company Name 
DMC Education Limited
Listed
EdServ Softsystems Limited
Company Name 
EdServ Softsystems Limited
Listed
Region: South 
educompschools
Company Name 
Educomp Infrastructure
Unlisted
Region: North
Brand: Educomp Schools 
Endeavour Careers
Company Name 
Endeavour Careers
Unlisted
Region: West 
Envista Mindmap
Company Name 
Envista Mindmap Services Pvt Ltd
Unlisted
Region: East
Brand: M-JPAT 
Exterior Interior
Company Name 
Exterior Interior
Unlisted
Region: East
Brand: EXIN 
First Impression
Company Name 
First Impression Consulting Private Limited
Unlisted
Region: West
Brand: First Impression, Job Ready, Marriage Ready, Airline Ready,Cabin Crew Ready,Super Housewives,Impress First, Impress First Deliver Next, Impress, Sales Ready, Redefine Retired, Image Consulting Career Institute, Future Adult 
ICRI Research Private Limited
Company Name 
ICRI Research Private Limited
Unlisted
Region: North
Brand: ICRI 
Ideal Edusystem
Company Name 
Ideal Edusystem Pvt. Ltd.
Unlisted
Region: West 
Nalanda
Company Name 
Nalanda Learning Systems Pvt Ltd
Unlisted
Region: East
Brand: Liitle Laureates 
SEED Infotech Limited
Company Name 
SEED Infotech Limited
Unlisted
Region: West 
Techno Teaching Info Solution Private Limited
Company Name 
Techno Teaching Info Solution Private Limited
Unlisted
Region: East
Brand: Intuition 
Uniworld Edutech Limited
Company Name 
Uniworld Edutech Limited
Unlisted
Region: West
Brand: Uniworld, United World School of Business 
Vaagai Business Services and Education Pvt Ltd
Company Name 
Vaagai Business Services and Education Pvt Ltd
Unlisted
Region: South
Brand: Genesis, Dhuruva 

FMCG

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Himalya
Company Name 
Himalya International Limited
Listed
Region: North
Brand: Himalaya fresh 
N K Proteins Limited
Company Name 
N K Proteins Limited
Unlisted
Region: West 
Nobel Hygiene Limited
Company Name 
Nobel Hygiene Limited
Unlisted
Region: West 
Raj Oil Mills Limited
Company Name 
Raj Oil Mills Limited
Listed
Region: West 
Royal Hygiene Care Private Limited
Company Name 
Royal Hygiene Care Private Limited
Unlisted
Region: West
Brand: She Comfort 
S.R. Foils & Tissues Limited
Company Name 
S.R. Foils & Tissues Limited
Unlisted
Region: North
Brand: SR Homefoil, SR Chapati Wrap, Clean Wrap, Mistique 
Sujatha Biotech Limited
Company Name 
Sujatha Biotech Limited
Unlisted
Region: South
Brand: Nivaran 90 
Today's Writing
Company Name 
Today's Writing Products Limited
Listed
Region: West
Brand: Today's 
Tunip Agro Limited
Company Name 
Tunip Agro Limited
Unlisted
Region: West
Brand: Onjus 
Venus Drugs
Company Name 
Venus Drugs and Cosmetics Limited
Unlisted
Region: West
Brand: Naturals 

Gems & Jewellery

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Flawless Diamond (India) Limited
Company Name 
Flawless Diamond (India) Limited
Listed
Region: West 
Gitanjali Brands Limited
Company Name 
Gitanjali Brands Limited
Unlisted
Region: West
Brand: Gitanjali 
Gitanjali Gems Limited
Company Name 
Gitanjali Gems Limited
Listed
Region: West
Brand: Gitanjali 

Healthcare / Pharma / Wellness

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Anytime India
Company Name 
Anytime India Fitness Private Limited
Unlisted
Region: West 
BirlaLifesciencesPrivateLimited
Company Name 
Birla Lifesciences Private Limited
Unlisted
Region: West
Brand: Chant, Nutrinext, Rebirth, Birlaveda 
Birla Pacific Med Spa
Company Name 
Birla Pacific Med Spa Private Limited
Listed
Region: West
Brand: Evolve, Birla Pacific Medspa 
Center for Colon Therapy
Company Name 
Center for Colon Therapy
Unlisted
Region: West
Brand: Centre for Colon Therapy 
Force Fitness
Company Name 
Force Fitness (India) Pvt Ltd
Unlisted
Region: South
Brand: Snap Fitness 
Grassroots
Company Name 
Grassroots
Unlisted
Region: West 
HCG Limited
Company Name 
HCG Limited
Unlisted
Region: South
Brand: HCG 
Healthcare Global Enterprises Limited
Company Name 
Healthcare Global Enterprises Limited
Unlisted
Region: South
Brand: HCG 
Holistic Healthcare Private Limited
Company Name 
Holistic Healthcare Private Limited
Unlisted
Region: South
Brand: Therapy Ayurveda 
Jawed Habib
Company Name 
Jawed Habib Hair and Beauty Limited
Unlisted
Region: West
Brand: Jawed Habib, Hair Xpresso 
lifecell
Company Name 
LifeCell International Private Limited
Unlisted
Region: South
Brand: lifecell 
Mystic Cures Limited
Company Name 
Mystic Cures Limited
Unlisted
Region: North
Brand: Mystic Spa 
richfeel
Company Name 
Richfeel Health and Beauty Private Limited
Unlisted
Region: West
Brand: Richfeel 
Signature Smiles Dental Clinic Private Limited
Company Name 
Signature Smiles Dental Clinic Private Limited
Unlisted
Region: West
Brand: Signature Smile 
Thyrocare
Company Name 
Thyrocare Technologies Limited
Unlisted
Region: West
Brand: Thyrocare 
Venus
Company Name 
Venus
Unlisted
Region: South
Brand: Naturals 

Home Improvement

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Sezal Glass Limited
Company Name 
Sezal Glass Limited
Listed
Region: West 
Timbor Home Limited
Company Name 
Timbor Home Limited
Listed
Region: West
Brand: Timbor, Timborhome, Timbor Cucine 

Hospitality & Travel

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ACE
Company Name 
ACE Hotel Group
Unlisted
Region: South
Brand: ACE 
Advatech Healthcare Private Limited
Company Name 
Advatech Healthcare Private Limited
Unlisted
Region: East
Brand: Advatech 
Arzoo.com
Company Name 
Arzoo.com
Unlisted
Region: West
Brand: Arzoo 
Chocolate Hotels Private Limited
Company Name 
Chocolate Hotels Private Limited
Unlisted
Region: East 
I-Nova Aviation Services
Company Name 
I-Nova Aviation Services
Unlisted
Region: East
Brand: Travo 
NEESA Leisure Limited
Company Name 
NEESA Leisure Limited
Unlisted
Region: West 
Neem Holidays Pvt. Ltd.
Company Name 
Neem Holidays Pvt. Ltd.
Unlisted
Region: West
Brand: Neem 
O-Six
Company Name 
O-Six Travel & Hospitality
Unlisted
Region: West
Brand: Leapfrog Holidays 
Travel Air Pvt. Limited
Company Name 
Travel Air Pvt. Limited
Unlisted
Region: West 
Travel Tours
Company Name 
Travel Tours Pvt. Limited
Unlisted
Region: West 
Vayuseva Tours & Travels
Company Name 
Vayuseva Tours & Travels
Unlisted
Region: East
Brand:  Vayu Seva 
Yatra
Company Name 
Yatra Online Pvt. Limited
Unlisted
Region: North
Brand: Yatra 

IT/ITES

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ANM Soft Technologies Private Limited
Company Name 
ANM Soft Technologies Private Limited
Unlisted
Region: West
Brand: ANM 
Adrenalin
Company Name 
Adrenalin eSystems Limited
Unlisted
Region: South
Brand: adrenalin 
Allied Digital
Company Name 
Allied Digital Services Limited
Listed
Region: West
Brand: Allied Digital 
Azure Knowledge Corporation Pvt Limited
Company Name 
Azure Knowledge Corporation Pvt Limited
Unlisted
Region: West
Brand: Azure, Smile of India, Zoomi 
Bartronics
Company Name 
Bartronics India Limited
Listed
Region: South
Brand: Bartronics 
Best IT World
Company Name 
Best IT World (I) Pvt Limited
Unlisted
Region: West
Brand: iball 
Big Deal
Company Name 
Big Deal Estate
Unlisted
Region: West
Brand: Big Deal 
CR2 Technologies
Company Name 
CR2 Technologies Pvt Limited
Unlisted
Region: West
Brand: CR2, Librarian, Cybrarian, CampusRecruit 
Cerebra
Company Name 
Cerebra Integrated Technologies
Listed
Region: South 
Deal Stores Pvt Limited
Company Name 
Deal Stores Pvt Limited
Unlisted
Region: East
Brand: Dealaday.in 
E-Dominer Systems
Company Name 
E-Dominer Systems Pvt. Ltd.
Unlisted
Region: East
Brand: Expand 
Eco Recycling Limited
Company Name 
Eco Recycling Limited
Listed
Region: West
Brand: Eco Reco 
HSB Home Solutions
Company Name 
HSB Home Solutions
Unlisted
Region: North
Brand: Homeshopbazaar 
Indiamart
Company Name 
Indiamart Intermesh Limited
Unlisted
Region: North
Brand: Indiamart 
Infibeam
Company Name 
Infibeam
Unlisted
Region: West
Brand: Infibeam, Buildabazar.com, infibeam Phi, infibeam Pi 
Intellisys
Company Name 
Intellisys Technologies and Research Limited
Unlisted
Region: East
Brand: Vennfer 
Net 4 India
Company Name 
Net 4 India Limited
Listed
Region: North
Brand: Net4 
OTS E-Solutions Private Limited
Company Name 
OTS E-Solutions Private Limited
Unlisted
Region: West
Brand: Gadgetsguru 
Planet 41
Company Name 
Planet 41 Mobi-Venture Limited
Unlisted
Region: West
Brand: Planet 41 
Reasoning Global
Company Name 
Reasoning Global eApplications Limited
Unlisted
Region: South
Brand: Mart Jack 
SQL Star International Limited
Company Name 
SQL Star International Limited
Listed
Region: South 
Sai Infosystem
Company Name 
Sai Infosystem (India) Limited
Unlisted
Region: West
Brand: SIS, Saicare, Vfone 
SatNav Technologies
Company Name 
SatNav Technologies Pvt. Limited
Unlisted
Region: South
Brand: Satguide, adsofindia.com, SatTracx, a-mantra 
Sinewave Computer
Company Name 
Sinewave Computer Services Private Limited
Unlisted
Region: West 
Touchstone
Company Name 
Touchstone Tie-up Pvt Ltd.
Unlisted
Region: East
Brand: Touchstone 
Viadeo SA
Company Name 
Viadeo SA
Unlisted
Region: North
Brand: Viadeo 
Vicom Security
Company Name 
Vicom Security Pvt Ltd
Unlisted
Region: East
Brand: Vicom 
Wings Infonet Limited
Company Name 
Wings Infonet Limited
Unlisted
Region: South
Brand: Wings 

Infrastructure / Power / Energy

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A2z
Company Name 
A2Z E- Waste Management
Unlisted
Region: North
Brand: A2Z E Waste Management 
Bhagyanagar India Limited
Company Name 
Bhagyanagar India Limited
Listed
Region: South 
Delta Corp Limited
Company Name 
Delta Corp Limited
Listed
Region: West 
IndoSolar Limited
Company Name 
IndoSolar Limited
Unlisted
Region: North
Brand: Indosolar 
Jaypee Infratech Limited
Company Name 
Jaypee Infratech Limited
Listed
Region: North
Brand: Jaypee Infratech 
Stylisth Precast
Company Name 
Stylisth Precast Pvt Ltd
Unlisted
Region: East
Brand: Stylish 
Sujana Metal
Company Name 
Sujana Metal Products Limited
Listed
Region: South 
Unitek Power Solutions India Limited
Company Name 
Unitek Power Solutions India Limited
Unlisted
Region: South 

Logistics

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Elbex
Company Name 
Elbex Couriers Pvt Ltd
Unlisted
Region: North
Brand: Elbex 

Media & Entertainment

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Celebrity Cricket League Private Limited
Company Name 
Celebrity Cricket League Private Limited
Unlisted
Region: South
Brand: Indian Terrain 
Manhattan
Company Name 
Manhattan Communications (India) Private Limited
Unlisted
Region: West
Brand: Manhattan 
Neo Sports Broadcast Private Limited
Company Name 
Neo Sports Broadcast Private Limited
Unlisted
Region: West
Brand: Neo 
Nimbus Communications Limited
Company Name 
Nimbus Communications Limited
Unlisted
Region: West
Brand: Nimbus 
Orbgen Technologies Private Limited
Company Name 
Orbgen Technologies Private Limited
Unlisted
Region: South
Brand: ticketnew 
PSTL
Company Name 
PSTL
Listed
Region: South 
Percept Limited
Company Name 
Percept Limited
Unlisted
Region: West
Brand: Percept 
Sahara One Media & Entertainment Limited
Company Name 
Sahara One Media & Entertainment Limited
Listed
Region: West
Brand: Sahara 

Real Estate

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Emaar MGF Land Limited
Company Name 
Emaar MGF Land Limited
Unlisted
Region: North
Brand: Emaar MGF 
Housing Developement & Infrastructure Limited
Company Name 
Housing Developement & Infrastructure Limited
Listed
Region: West 
Investors Clinic
Company Name 
Investors Clinic
Unlisted
Region: North
Brand: Investors Clinic 
Lok Housing and Constructions Limited
Company Name 
Lok Housing and Constructions Limited
Listed
Region: West
Brand: Lok Housing 
Mantri Realty Limited
Company Name 
Mantri Realty Limited
Unlisted
Region: South 
Marg
Company Name 
Marg Constructions Limited
Listed
Region: South 
Nitesh
Company Name 
Nitesh Estates Limited
Listed
Region: South
Brand: Nitesh Estates 
REBI
Company Name 
Real Estate Bank India Private Limited
Unlisted
Region: East
Brand: REBI 
shriram
Company Name 
Shriram Properties Limited
Unlisted
Region: South
Brand: shriram 
Sobha Developers
Company Name 
Sobha Developers Private Limited
Listed
Region: South 

Retail

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Cocoberry
Company Name 
Cocoberry Restaurants & Distributors Pvt. Ltd.
Unlisted
Region: North
Brand: Cocoberry 
DLF Brands
Company Name 
DLF Brands
Unlisted
Region: North
Brand: Claire’s, Alcott, DKNY, Mango, Puma, Ave.neu/ Ave.neu Mart, Mothercare, Early Learning Centre, Boggi Milano, Sunglass Hut, Pure Home + Living 
Future Value
Company Name 
Future Value Retail Limited
Unlisted
Region: West 
GJ Freedom Fashions Limited
Company Name 
GJ Freedom Fashions Limited
Unlisted
Region: West 
GKB Optolab Pvt. Ltd.
Company Name 
GKB Optolab Pvt. Ltd.
Region: West
Brand: GKB, Vision360 
Karuturi Global Limited
Company Name 
Karuturi Global Limited
Listed
Region: South
Brand: Karuturi Networks, Florista 
Lilac Footwear
Company Name 
Lilac Footwear Pvt. Ltd.
Unlisted
Region: West
Brand: Lilac 
Neo Retail Limited
Company Name 
Neo Retail Limited
Unlisted
Region: East
Brand: Neo 
Nik Nish Retail Limited
Company Name 
Nik Nish Retail Limited
Unlisted
Region: East 
Pantaloon Retail (India) Limited
Company Name 
Pantaloon Retail (India) Limited
Listed
Region: West
Brand: Pantaloon 
Priknit Retails Limited
Company Name 
Priknit Retails Limited
Unlisted
provogue
Company Name 
Provogue India Limited
Listed
Region: West
Brand: Provogue 
REI Six Ten Retail Limited
Company Name 
REI Six Ten Retail Limited
Listed
Region: North
Brand: 6Ten 
Ritesh Properties
Company Name 
Ritesh Properties & Industries Limited
Listed
Welspun Retail Limited
Company Name 
Welspun Retail Limited
Unlisted
Region: West
Brand: Welspun 

Sports

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Smaaash Entertainment Pvt Ltd
Company Name 
Smaaash Entertainment Pvt Ltd
Unlisted
Region: West
Brand: Smaaaash, Powered by Star Sports 

Telecom

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Aksh
Company Name 
Aksh Optifibre Limited
Listed
Clemet
Company Name 
Clemet Ventures Private Limited
Unlisted
Region: South
Brand: UFX 
Gadget
Company Name 
Gadget World Retail Pvt Ltd
Unlisted
Region: South
Brand: Gadgetworld 
Ritesh Properties
Company Name 
IOL Broadband Limited
Listed
Gadget
Company Name 
Wireless Gadgets Manufacturers India Pvt. Ltd.
Unlisted
Region: South
Brand: Techberry 
List of Investee Companies who have filed DRHP with SEBI
Name% shareholding held by BCCL and its subsidiaries as on the date of filing the DRHP / RHP / Post public issue
Ace Tours Worldwide Limited9.73%
Birla Research & Lifesciences Ltd.29.30%
Kabirdass Motor Company Ltd28.11%
SMC Global Securities Limited3.58%



Source : www.indeucapital.com, www.brandcapital.co.in, www.vccircle.com
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