BCCL Repositions Treaties As Brand Capital
Bennett, Coleman & Co Ltd has revamped the positioning of its ad- for – equity business as it gears for a larger play. Initially known as Times Private Treaties, the offering will now be known as Brand Capital.
Brand Capital, leverages its media platforms with national presence, to provide funding to growth oriented enterprises for their long term advertising needs. It essentially picks up equity into companies in exchange of offering them ads in its media platforms.
The rationale behind revamping is to incorporate the rapid growth of the business and align the brand name with the core business of providing advertising capital to Indian enterprises.
“As the business evolves and continues to grow at a rapid pace, it was imperative to align the brand name with the core business of providing advertising capital to enterprising India and set us apart from the many namesakes that have made private treaties generic,” Ravi Dhariwal, CEO, Bennett, Coleman & Co Ltd (BCCL) said elaborating on the new brand.
He further added, “Our focus in The Times Group continues to be the growth of advertisement revenue and Brand Capital would bring in new and emerging product and service businesses to the world of brands, especially in the print medium.”
The leadership team remains the same with S. Sivakumar continuing to be the CEO of Brand Capital. In an earlier interview to VCCircle, S. Sivakumar, the then CEO of Times Private Treaties, said that the treaties is about nothing, but getting an advertiser, and that the only prism they look at a client is through an advertiser prism. What other avenues of capital raising , or business models that it is exploring ahead of venturing into a bigger game, as it positions, is not known.
Brand Capital has till now invested in more than a hundred companies. Some of these include Hanung Toys and Textiles Ltd, Provogue India Ltd, Apollo Health & Lifestyle Ltd., Neesa Leisure Ltd., Allied Digital Services Ltd., among others.
At Brand Capital we establish business growth potential through the 'branding prism' to growth oriented Indian entrepreneurs. We fund incremental long term brand building needs through various structures, equity investments being one of them.
Listed below are some of our key clients:
Apparel & Textile
Company Name
Birla Cotsyn (India) Ltd.
Unlisted
Region: West
Brand: Birla Cotsyn
Company Name
Brandis Manufacturing & Marketing Limited
Region: South
Brand: Beouty , 2Go
Company Name
Celebrity Fashions Limited
Listed
Region: South
Brand: Indian Terrain
Company Name
Credo Brands Marketing Pvt. Ltd.
Unlisted
Region: West
Brand: Mufti
Company Name
Daikibrands
Unlisted
Region: West
Brand: Daiki, Biara, Peri Peri
Company Name
Hanung Toys & Textiles Limited
Listed
Company Name
Indus League Clothing Pvt. Limited
Unlisted
Region: South
Company Name
Prateek Apparels Pvt Ltd
Unlisted
Region: West
Brand: Prateek
Company Name
Roxton (Italy) Clothing Pvt. Ltd
Unlisted
Region: West
Brand: Roxton
Company Name
Sleepins Apparels Private Limited
Unlisted
Region: West
Brand: Sleepins & Bia
Company Name
Sumeet Industries Limited
Listed
Region: West
Company Name
Trident Corporation Limited
Unlisted
Region: North
Brand: Trident
Company Name
Vivaan Fashions
Unlisted
Region: West
Brand: Sepia
Art
Company Name
Osian's Connoisseurs of Art Private Limited
Unlisted
Region: North
Auto
Company Name
I-Trans Technologies
Unlisted
Region: South
Brand: T-Cop
Company Name
Kabirdass Motor Company Limited
Unlisted
Region: South
Brand: Xite
Aviation
Company Name
Deccan Cargo & Express Logistics Private Limited
Unlisted
Region: South
Brand: Deccan 360
BFSI
Company Name
AEGON Religare Life Insurance Company Limited
Unlisted
Region: West
Brand: Aegon Religare Life
Company Name
Almondz Capital and Management Services Limited
Unlisted
Region: West
Brand: Almondz
Company Name
BMA Wealth Creators Limited
Unlisted
Region: East
Brand: BMA
Company Name
Easy Bill Limited
Unlisted
Region: North
Company Name
India Infoline Investment Services.
Unlisted
Region: West
Brand: IIFL
Company Name
Multi Commodity Exchange of India Limited
Listed
Region: West
Brand: MCX
Company Name
SMC Global Securities Limited
Unlisted
Region: North
Brand: SMC
Company Name
Sumedha Fiscal Services Limited
Listed
Region: East
Brand: Sumedha
Company Name
The Delhi Stock Exchange Association Limited
Unlisted
Region: North
Brand: DSE
Commodity
Company Name
Bajaj Hindustan Sugar & Industries Limited
Listed
Region: West
Company Name
Gujarat NRE Coke Limited
Listed
Region: East
Brand: Gujarat NRE Coke
Consumer Durables
Company Name
Anu Solar Power Pvt. Ltd.
Unlisted
Region: South
Company Name
Birla Power Solutions Limited
Listed
Region: West
Brand: Birla Power
Company Name
Lucifer Lights Private Limited
Unlisted
Region: West
Brand: Lucifer
Company Name
MVL Ltd
Listed
Region: North
Company Name
Micro Technologies Limited
Listed
Region: West
Company Name
Ok Play India Limited
Unlisted
Region: North
Company Name
Sujana Universal Industries Limited
Listed
Region: South
Company Name
Videocon Industries Limited
Listed
Region: West
Brand: Videocon, Allwyn, Kelvinator, Next, Kenstar,
Company Name
Zicom Electronic Security Systems Limited
Listed
Region: West
Brand: Zicom
Education
Company Name
Blueshift Strategic Consultants Pvt. Ltd.
Unlisted
Region: West
Brand: Blueshift
Company Name
Clinical Research Education and Management Academy (CREMA) Limited
Unlisted
Region: West
Brand: CREMA
Company Name
Comp-u-learn Tech India Ltd
Listed
Region: South
Company Name
DMC Education Limited
Listed
Company Name
EdServ Softsystems Limited
Listed
Region: South
Company Name
Educomp Infrastructure
Unlisted
Region: North
Brand: Educomp Schools
Company Name
Endeavour Careers
Unlisted
Region: West
Company Name
Envista Mindmap Services Pvt Ltd
Unlisted
Region: East
Brand: M-JPAT
Company Name
Exterior Interior
Unlisted
Region: East
Brand: EXIN
Company Name
First Impression Consulting Private Limited
Unlisted
Region: West
Brand: First Impression, Job Ready, Marriage Ready, Airline Ready,Cabin Crew Ready,Super Housewives,Impress First, Impress First Deliver Next, Impress, Sales Ready, Redefine Retired, Image Consulting Career Institute, Future Adult
Company Name
ICRI Research Private Limited
Unlisted
Region: North
Brand: ICRI
Company Name
Ideal Edusystem Pvt. Ltd.
Unlisted
Region: West
Company Name
Nalanda Learning Systems Pvt Ltd
Unlisted
Region: East
Brand: Liitle Laureates
Company Name
SEED Infotech Limited
Unlisted
Region: West
Company Name
Techno Teaching Info Solution Private Limited
Unlisted
Region: East
Brand: Intuition
Company Name
Uniworld Edutech Limited
Unlisted
Region: West
Brand: Uniworld, United World School of Business
Company Name
Vaagai Business Services and Education Pvt Ltd
Unlisted
Region: South
Brand: Genesis, Dhuruva
FMCG
Company Name
Himalya International Limited
Listed
Region: North
Brand: Himalaya fresh
Company Name
N K Proteins Limited
Unlisted
Region: West
Company Name
Nobel Hygiene Limited
Unlisted
Region: West
Company Name
Raj Oil Mills Limited
Listed
Region: West
Company Name
Royal Hygiene Care Private Limited
Unlisted
Region: West
Brand: She Comfort
Company Name
S.R. Foils & Tissues Limited
Unlisted
Region: North
Brand: SR Homefoil, SR Chapati Wrap, Clean Wrap, Mistique
Company Name
Sujatha Biotech Limited
Unlisted
Region: South
Brand: Nivaran 90
Company Name
Today's Writing Products Limited
Listed
Region: West
Brand: Today's
Company Name
Tunip Agro Limited
Unlisted
Region: West
Brand: Onjus
Company Name
Venus Drugs and Cosmetics Limited
Unlisted
Region: West
Brand: Naturals
Gems & Jewellery
Company Name
Flawless Diamond (India) Limited
Listed
Region: West
Company Name
Gitanjali Brands Limited
Unlisted
Region: West
Brand: Gitanjali
Company Name
Gitanjali Gems Limited
Listed
Region: West
Brand: Gitanjali
Healthcare / Pharma / Wellness
Company Name
Anytime India Fitness Private Limited
Unlisted
Region: West
Company Name
Birla Lifesciences Private Limited
Unlisted
Region: West
Brand: Chant, Nutrinext, Rebirth, Birlaveda
Company Name
Birla Pacific Med Spa Private Limited
Listed
Region: West
Brand: Evolve, Birla Pacific Medspa
Company Name
Center for Colon Therapy
Unlisted
Region: West
Brand: Centre for Colon Therapy
Company Name
Force Fitness (India) Pvt Ltd
Unlisted
Region: South
Brand: Snap Fitness
Company Name
Grassroots
Unlisted
Region: West
Company Name
HCG Limited
Unlisted
Region: South
Brand: HCG
Company Name
Healthcare Global Enterprises Limited
Unlisted
Region: South
Brand: HCG
Company Name
Holistic Healthcare Private Limited
Unlisted
Region: South
Brand: Therapy Ayurveda
Company Name
Jawed Habib Hair and Beauty Limited
Unlisted
Region: West
Brand: Jawed Habib, Hair Xpresso
Company Name
LifeCell International Private Limited
Unlisted
Region: South
Brand: lifecell
Company Name
Mystic Cures Limited
Unlisted
Region: North
Brand: Mystic Spa
Company Name
Richfeel Health and Beauty Private Limited
Unlisted
Region: West
Brand: Richfeel
Company Name
Signature Smiles Dental Clinic Private Limited
Unlisted
Region: West
Brand: Signature Smile
Company Name
Thyrocare Technologies Limited
Unlisted
Region: West
Brand: Thyrocare
Company Name
Venus
Unlisted
Region: South
Brand: Naturals
Home Improvement
Company Name
Sezal Glass Limited
Listed
Region: West
Company Name
Timbor Home Limited
Listed
Region: West
Brand: Timbor, Timborhome, Timbor Cucine
Hospitality & Travel
Company Name
ACE Hotel Group
Unlisted
Region: South
Brand: ACE
Company Name
Advatech Healthcare Private Limited
Unlisted
Region: East
Brand: Advatech
Company Name
Arzoo.com
Unlisted
Region: West
Brand: Arzoo
Company Name
Chocolate Hotels Private Limited
Unlisted
Region: East
Company Name
I-Nova Aviation Services
Unlisted
Region: East
Brand: Travo
Company Name
NEESA Leisure Limited
Unlisted
Region: West
Company Name
Neem Holidays Pvt. Ltd.
Unlisted
Region: West
Brand: Neem
Company Name
O-Six Travel & Hospitality
Unlisted
Region: West
Brand: Leapfrog Holidays
Company Name
Travel Air Pvt. Limited
Unlisted
Region: West
Company Name
Travel Tours Pvt. Limited
Unlisted
Region: West
Company Name
Vayuseva Tours & Travels
Unlisted
Region: East
Brand: Vayu Seva
Company Name
Yatra Online Pvt. Limited
Unlisted
Region: North
Brand: Yatra
IT/ITES
Company Name
ANM Soft Technologies Private Limited
Unlisted
Region: West
Brand: ANM
Company Name
Adrenalin eSystems Limited
Unlisted
Region: South
Brand: adrenalin
Company Name
Allied Digital Services Limited
Listed
Region: West
Brand: Allied Digital
Company Name
Azure Knowledge Corporation Pvt Limited
Unlisted
Region: West
Brand: Azure, Smile of India, Zoomi
Company Name
Bartronics India Limited
Listed
Region: South
Brand: Bartronics
Company Name
Best IT World (I) Pvt Limited
Unlisted
Region: West
Brand: iball
Company Name
Big Deal Estate
Unlisted
Region: West
Brand: Big Deal
Company Name
CR2 Technologies Pvt Limited
Unlisted
Region: West
Brand: CR2, Librarian, Cybrarian, CampusRecruit
Company Name
Cerebra Integrated Technologies
Listed
Region: South
Company Name
Deal Stores Pvt Limited
Unlisted
Region: East
Brand: Dealaday.in
Company Name
E-Dominer Systems Pvt. Ltd.
Unlisted
Region: East
Brand: Expand
Company Name
Eco Recycling Limited
Listed
Region: West
Brand: Eco Reco
Company Name
HSB Home Solutions
Unlisted
Region: North
Brand: Homeshopbazaar
Company Name
Indiamart Intermesh Limited
Unlisted
Region: North
Brand: Indiamart
Company Name
Infibeam
Unlisted
Region: West
Brand: Infibeam, Buildabazar.com, infibeam Phi, infibeam Pi
Company Name
Intellisys Technologies and Research Limited
Unlisted
Region: East
Brand: Vennfer
Company Name
Net 4 India Limited
Listed
Region: North
Brand: Net4
Company Name
OTS E-Solutions Private Limited
Unlisted
Region: West
Brand: Gadgetsguru
Company Name
Planet 41 Mobi-Venture Limited
Unlisted
Region: West
Brand: Planet 41
Company Name
Reasoning Global eApplications Limited
Unlisted
Region: South
Brand: Mart Jack
Company Name
SQL Star International Limited
Listed
Region: South
Company Name
Sai Infosystem (India) Limited
Unlisted
Region: West
Brand: SIS, Saicare, Vfone
Company Name
SatNav Technologies Pvt. Limited
Unlisted
Region: South
Brand: Satguide, adsofindia.com, SatTracx, a-mantra
Company Name
Sinewave Computer Services Private Limited
Unlisted
Region: West
Company Name
Touchstone Tie-up Pvt Ltd.
Unlisted
Region: East
Brand: Touchstone
Company Name
Viadeo SA
Unlisted
Region: North
Brand: Viadeo
Company Name
Vicom Security Pvt Ltd
Unlisted
Region: East
Brand: Vicom
Company Name
Wings Infonet Limited
Unlisted
Region: South
Brand: Wings
Infrastructure / Power / Energy
Company Name
A2Z E- Waste Management
Unlisted
Region: North
Brand: A2Z E Waste Management
Company Name
Bhagyanagar India Limited
Listed
Region: South
Company Name
Delta Corp Limited
Listed
Region: West
Company Name
IndoSolar Limited
Unlisted
Region: North
Brand: Indosolar
Company Name
Jaypee Infratech Limited
Listed
Region: North
Brand: Jaypee Infratech
Company Name
Stylisth Precast Pvt Ltd
Unlisted
Region: East
Brand: Stylish
Company Name
Sujana Metal Products Limited
Listed
Region: South
Company Name
Unitek Power Solutions India Limited
Unlisted
Region: South
Logistics
Company Name
Elbex Couriers Pvt Ltd
Unlisted
Region: North
Brand: Elbex
Real Estate
Company Name
Emaar MGF Land Limited
Unlisted
Region: North
Brand: Emaar MGF
Company Name
Housing Developement & Infrastructure Limited
Listed
Region: West
Company Name
Investors Clinic
Unlisted
Region: North
Brand: Investors Clinic
Company Name
Lok Housing and Constructions Limited
Listed
Region: West
Brand: Lok Housing
Company Name
Mantri Realty Limited
Unlisted
Region: South
Company Name
Marg Constructions Limited
Listed
Region: South
Company Name
Nitesh Estates Limited
Listed
Region: South
Brand: Nitesh Estates
Company Name
Real Estate Bank India Private Limited
Unlisted
Region: East
Brand: REBI
Company Name
Shriram Properties Limited
Unlisted
Region: South
Brand: shriram
Company Name
Sobha Developers Private Limited
Listed
Region: South
Retail
Company Name
Cocoberry Restaurants & Distributors Pvt. Ltd.
Unlisted
Region: North
Brand: Cocoberry
Company Name
DLF Brands
Unlisted
Region: North
Brand: Claire’s, Alcott, DKNY, Mango, Puma, Ave.neu/ Ave.neu Mart, Mothercare, Early Learning Centre, Boggi Milano, Sunglass Hut, Pure Home + Living
Company Name
Future Value Retail Limited
Unlisted
Region: West
Company Name
GJ Freedom Fashions Limited
Unlisted
Region: West
Company Name
GKB Optolab Pvt. Ltd.
Region: West
Brand: GKB, Vision360
Company Name
Karuturi Global Limited
Listed
Region: South
Brand: Karuturi Networks, Florista
Company Name
Lilac Footwear Pvt. Ltd.
Unlisted
Region: West
Brand: Lilac
Company Name
Neo Retail Limited
Unlisted
Region: East
Brand: Neo
Company Name
Nik Nish Retail Limited
Unlisted
Region: East
Company Name
Pantaloon Retail (India) Limited
Listed
Region: West
Brand: Pantaloon
Company Name
Priknit Retails Limited
Unlisted
Company Name
Provogue India Limited
Listed
Region: West
Brand: Provogue
Company Name
REI Six Ten Retail Limited
Listed
Region: North
Brand: 6Ten
Company Name
Ritesh Properties & Industries Limited
Listed
Company Name
Welspun Retail Limited
Unlisted
Region: West
Brand: Welspun
Sports
Company Name
Smaaash Entertainment Pvt Ltd
Unlisted
Region: West
Brand: Smaaaash, Powered by Star Sports
Telecom
Company Name
Aksh Optifibre Limited
Listed
Company Name
Clemet Ventures Private Limited
Unlisted
Region: South
Brand: UFX
Company Name
Gadget World Retail Pvt Ltd
Unlisted
Region: South
Brand: Gadgetworld
Company Name
IOL Broadband Limited
Listed
Company Name
Wireless Gadgets Manufacturers India Pvt. Ltd.
Unlisted
Region: South
Brand: Techberry
List of Investee Companies who have filed DRHP with SEBI
|
| Name | % shareholding held by BCCL and its subsidiaries as on the date of filing the DRHP / RHP / Post public issue |
| Ace Tours Worldwide Limited | 9.73% |
| Birla Research & Lifesciences Ltd. | 29.30% |
| Kabirdass Motor Company Ltd | 28.11% |
| SMC Global Securities Limited | 3.58% |
Source : www.indeucapital.com, www.brandcapital.co.in, www.vccircle.com
